Do you have the same content that appears across all your social media accounts? Do you want to target your different channels with the same content? Let’s look at how you can repurpose your blog posts for your different social media accounts. Different social media accounts target specific audiences and businesses.

You need to keep your posts relevant for these channels. Readers on Facebook might appreciate an article about parenting tips, whereas readers on Twitter want a piece about the latest news on their favorite topic. By repurposing your blog posts for different channels, you can reach new audiences while also maintaining relevance with your existing audience. Read on to know more and get started with repurposing!

Create a blog post template

source: Google Images

If you are writing content for multiple social media channels, the last thing you want to do is write one blog post and then publish it on all social media channels. Instead, create a blog post template. A blog post template is a template that you use to create different blog post variations.

You can use it to create a child blog post from your parent blog post. This way, you keep all the assets, like the layout, images, and text, intact and can simply add a new headline or change the image or a few words and you have a new blog post.

Write your repurposed content

You can write your repurposed content in the same language and tone as the original content. However, you can also tweak the tone and language as per the requirements of the channels you are repurposing the post for. You can either use the same language or a different one for different channels.

You can also add visuals, such as images and related text, to make the post more interesting and engaging. You can use the same images and texts to send similar messages to all your channels, or you can create new images and texts for each channel.

Publish your repurposed content

Once you have your content ready and converted for your different social media accounts, you need to publish the content. The best way to publish your repurposed content is to create a draft of the post on each of your social media accounts. You can use any social media account management tool to create a draft.

You can also use a service like Postman to create a draft for all your social media accounts. Once you have the draft posts ready on all your social media accounts, you can just click “Publish” and your post will be live on all your social media accounts.

Add a call to action

You can add a call to action at the end of your repurposed content to direct readers to your social media account. You can also add a call to action in the draft posts on all your social media accounts.

You can use keywords or phrases to direct the readers. For example, you can add “Pin it, share it, or leave a comment” or “Join us” at the end of your post. You can also use the call to action in the draft posts on your social media accounts.

Stay consistent with your brand voice and tone

Repurposing your content for different channels is all about keeping your tone, language, and brand voice consistent across all your social media accounts. If you create a new post for each social media account, you will have to research what would work for each social media account and tweak your post based on the research. This would mean that you would have to research your different social media channels for each post you create.

This would take more time and energy than if you create a template for your blog posts and then simply change the headlines and visuals for each post. To stay consistent with your voice and tone, create a template for your blog posts and then tweak the visuals and texts for each social media account. This way, you simply change the headline and visuals and you will have a new blog post.

Repurpose other blog content for other channels

source: Google Images

If you are repurposing your existing blog content, you can also create new blog posts from existing posts. You can use the new blog posts to promote your social media accounts. You can add social media share icons, images, and other visuals to your repurposed posts and then promote them on your social media accounts. This will help you increase your social media account followers.

Conclusion

Blogging is an excellent way to promote your business and increase your online presence. Blogging is easy, but it can be time-consuming. Repurposing your blog content for different social media accounts will save you time and promote your business at the same time.

Now that you know how to repurpose your blog content, you can begin creating content for your social media channels. Repurposing your content will help you save time and reach new audiences while staying consistent with your brand voice and tone.

You can repurpose your existing blog content, or create new blog posts from your existing blog posts. Whichever option you choose, repurposing your content will help you save time and promote your business.