YouTube is a very important tool for Digital Marketers and Content Creators. However, in order to use it efficiently it is very important to know the how should one use Advanced YouTube Analytics. In this article we will discuss how can a digital marketer,  a content creator or anyone who is using YouTube for commercial purpose can leverage the benefits that this tools provide.

YouTube Analytics Groups

YouTube Analytics groups are are the collection of videos that a person can create on his channel’s analytics tab. These groups are used purely for analytical purposes. Apart from adding individual videos to a group of analytics a person can also use  a particular combination of videos or playlist or even an entire channel.  However, YouTube offers a limit of 500 videos to be added in a group.

How Does YouTube Analytics Groups Help?

source:contentcult

YouTube Analytics Groups are used to compare the content categories or content themes, they are also used to measure the performance of an organic campaign and organic video funnel. It basically helps in organizing the scattered data about the performance of the content in a meaningful manner. It further helps the team to improve YouTube channel strategies according to the market.

Benefits of  YouTube Analytics Groups

At the time of viewing video groups in Advanced Mode, a person can create custom reports that offer much higher level insights than what one find in a typical traditional analytics. Following are the benefits of using YouTube Analytics Groups:

Viewers Watching Preferences

Many video drive the traffic initially for a day, two or a week and their traffic goes down, in order to gain continuous traffic over them it is very necessary to do the follow up videos. Follow  up videos helps in getting a new and old traffic on a videos. And, checking the analytics for a particular video doesn’t say much about the mood of the market, but analyzing videos in a group, on a common topic helps in making a detailed review report about the content which is working with your audience.

source:contentcult

Watch Time and Average View Duration also shows how a particular kind of content is performing. If the rates are high then one can think to proceed with the same sort of content, but if it the rates shows a contrasting picture then the the team think to either improve or discontinue that.

Viewers Response  to Content

Everyone in the market has to agree  to one common thing that the content is the ‘king’, it is very important that how the content is attracting and binding the audience. In a video it is always mentioned that Like, Share and Subscribe, if a YouTube channel gets the positive response in the form of Likes, Comments and Subscription then it shows the interest of the content consumers in an effective manner, but if it doesn’t happen then the appropriate action shall be taken to engage the audience in an effective manner. This can easily be analyzed with the help of YouTube Analytics Groups.

Source of the Traffic

YouTube studio’s report also tells us that from where a traffic is driving on our search engine. Typically, we can only see this data at the channel or video level. But, when you create groups, you can monitor the traffic sources over time and see if certain sites or search engine are continuing to drive clicks. Let’s say if the traffic is coming from the YouTube search bar, then it shall be an all gaga thing for you , but if it is not then your SEO or Keyword strategy needs to be redefined. You can check the source of your organic traffic data on the main analytics tab.

Impact of Thumbnails or Shorts Feed

Both of these metrics can be tracked using group levels reports. These report is prepared to judge the performance on the basis of long-term content, as it reflects thumbnail impressions on YouTube home pages.  YouTube search and suggested videos can be valuable source of traffic . And, when your YouTube base increases your videos start showing in the thumbnails and short feed.

Success of the Content on the Basis of Clips

source: contentcult

When video groups include long-form content, one might use YouTube’s Native Clips tool to make the content in short form and then try to drive the traffic through that. It helps in tracking the number of views from those clips, and if traffic through clips is giving positive responses, then on the basis of the analysis we can make them a part of our strategy. Remix monitoring also helps in showing how the group of videos resonates with our target audience. One can track thee remixes for specific videos from main analytics screen.

Comparison of Group Trends

In a certain case when one wants to measure the performance of a particular topic as compared to other topics or the performance of a topic over  a period of time, say 2,4,6,8,month, then also YouTube Video Groups help in doing that so.  These charts are also helpful if you use them to review video groups with distinct difference. It helps in measuring the difference more accurately.

Conclusion