Do you ever wonder why most ads are shown on mobile devices? It is not because people watch more videos on their phones. It is not because more users are using smartphones than desktop computers. It is because many of the world’s top brands have realized that mobile-first marketing is the future of digital marketing. It has become so common for companies to release mobile apps that it becomes part of their brand.

You can no longer build a website and hope that people will come from Google search results or social media links to see your content. In this article, you will learn about the importance of Mobile-First Marketing as well as some tips & tricks along with examples from industry leaders who have already incorporated Mobile-First Marketing into their business strategies.

What is Mobile-First Marketing?

source: Google Images

Mobile-first refers to marketing strategies and tactics that prioritize the mobile channel over the web. Instead of primarily focusing on the desktop, the mobile channel has become the primary way of conducting business and consuming content.

There are many reasons why businesses are switching from a desktop-first to a mobile-first strategy. Though the main reason is that mobile devices are now used for more than 66% of internet usage, which is a huge jump from the desktop’s 33%.

The world has seen a huge increase in smartphone usage. A report from Statista shows that in 2016, there were almost 6.9 billion mobile connections, which is an increase of almost 85 million connections during the year. With this increase in mobile connections, a huge number of users started accessing the internet on their smartphones.

Why is Mobile-First Marketing Important?

Mobile-First marketing helps businesses engage with their customers through their preferred method of connection. This means that they are able to provide a better experience than their competitors. Furthermore, it also improves the length and quality of your sales leads. With the rise of mobile usage, businesses are now investing more in mobile-friendly websites. You can now see many online shops providing a great experience across both desktop and mobile devices.

This is one of the best ways to increase your sales and improve your brand awareness. The other reason why mobile-first is important is that it helps you prioritize your lead generation efforts. With more and more people preferring to buy products and services from their mobile phones, it made sense for businesses to prioritize this channel too.

Advantages of Mobile-First Marketing

• Better Customer Experience – Mobile-first helps improve the customer experience. This is because you are able to create dynamic and interactive websites that are relevant to the customer. At the same time, you can also provide online services that are convenient and easy to use.
• Better Sales Leads – With the rise in mobile usage, you are now able to generate a much larger number of sales leads from your mobile channels. This is because more and more consumers are now accessing the internet on their smartphones. In addition to this, your website should also be mobile-friendly for these leads to engage with your content.
• Better Brand Awareness – With an increased number of users accessing the internet through their smartphones, the mobile-first strategy allows you to build your brand awareness. This is because you are now able to use your marketing budget on creating mobile-friendly content that will help bring in new customers.
• Cost-Effective Marketing – With the rise in the number of smartphone users accessing the internet through their mobile devices, it became necessary to develop mobile-first strategies. Moreover, you can also implement Mobile-first marketing strategies to get the maximum return on your marketing investment.

Should you implement Mobile-first marketing for your business?

Yes! You can no longer ignore the rise of mobile technology. The trend is set to continue, with the number of smartphone users set to increase by at least 2 billion users over the next five years. It is important to note that this trend is not just limited to developed countries it is also present in emerging markets such as China and India. If your business is not mobile-friendly, it will be difficult for customers to find you.

source: Google Images

With more and more people accessing the Internet through mobile devices, it made sense for businesses to start prioritizing this channel too. It becomes easier to create engaging content and provide a better customer experience. There are many advantages to implementing mobile-first strategies for your business. However, you should also consider whether your marketing budget can actually be used for mobile-first strategies.

Tips for Implementing Mobile-First Marketing in your organization

• Use Mobile-first friendly URLs – Creating mobile-friendly URLs is one of the best ways to improve the customer experience. It allows your content to load faster and allows users to find the information they are looking for.
• Create Mobile-first content – As mentioned above, it is important to create content that is mobile-friendly. You can do this by using the right content types. At the same time, you can also choose the right formats to create engaging content such as videos, images, and click-throughs.
• Provide Customer Support – It is important to build a brand experience with your customers. This means that you should provide them with the right information and help when they need it. With the rise in mobile usage, it made sense for businesses to start prioritizing this channel too.
• Keep track of your statistics – It is important to keep track of the statistics related to your website. You can use tools such as Google Analytics or Amazon’s Cloud. This will help you keep track of the amount of traffic your website receives and where they are coming from.
• Build a content marketing strategy – With the rise in mobile-first strategies, it is also important to build a content marketing strategy that is tailored towards mobile devices. This means that you can choose the right topics and make sure that they are mobile-friendly. You can also choose the right formats to create engaging content. It is important to keep in mind that the content needs to be easily digestible.

Conclusion

With the rise in the number of smartphone users accessing the internet through their mobile devices, it made sense for businesses to start prioritizing this channel too. It becomes easier to create engaging content and provide a better customer experience. However, you should also consider whether your marketing budget can actually be used for mobile-first strategies.