Content has always been the most affordable way for an organization to communicate with its stakeholders and target the people who are most likely to respond positively to its messages and offerings. This is why so many organizations have turned their attention towards creating content that also stands out from other pieces of content in their niche market or industry segment.
Content is king. Content drives traffic, drives engagement, and ultimately drives revenue from it. That’s because everything digital marketers know about content marketing – that it’s engaging, that it can be used for a variety of purposes, and that it can drive subscribers to your email list, etc. applies equally well to digital media as much as to digital content.
Video Content
source: Google Images
Visual media have been around since the dawn of time, and today, they’re becoming even more important as a way to connect with your audience. In fact, visual content accounts for 67% of all online traffic, so you can’t afford to ignore it. Visual content can include both images and video. Video is a great way to connect with your audience, as it allows for a more in-depth experience than images.
Visual content can also be used to supplement your written content. For example, you could switch up your blog post’s images and instead include some relevant video footage to help illustrate your point and provide a more in-depth experience for your audience.
Blogs and News Articles
Blogs are still one of the best ways to create high-quality content for your business. But, like with everything in the digital marketing world, you’ve got to keep up. What’s more, you’ve got to keep upping your game.
What was once a great blog post is no longer the best in the industry if it’s been months since your last post. And because blogs are content that’s published on your website and accessible via Google, social media, and search engine optimization (SEO), you have the ability to reach a globally diverse audience that’s interested in your brand and your products.
Podcasts
At first, it might seem a little strange that podcasts are on this list. After all, you can create and publish a podcast episode in mere hours, not days or weeks at least not without investing a significant amount of time and effort into it. However, that doesn’t mean you shouldn’t add podcasts to your content marketing strategy.
In fact, podcasts are a great way to build an audience that’s interested in your brand and your products. Your brand can even be featured in the podcast episode so it’s also an excellent way to extend your brand into the voice-over-editing world.
Graphics and Infographics
Now, graphics and infographics might seem like a bit of a stretch from the other types of content we’ve discussed. That is until you consider that infographics and graphics stand out from your blog posts and other types of content in an industry because they’re visual.
So, rather than simply writing about a certain topic:
- Like a blog post would be
- You can include visual content to help illustrate your points and take your audience on a visual journey.
Voice Overediting (VOC) and Stylized Text
Voice-over-editing (VOD) and stylized text are two forms of content that have essentially replaced images as the driving force behind digital marketing campaigns. The fact of the matter is, images are incredibly time-consuming to create.
That is, they’re difficult to create, they take up a considerable amount of time, and they’re unlikely to be the most effective use of your digital marketing budget. VOC video is an excellent way to create high-quality content for your business. This is especially true if you sell or provide services related to travel and transportation, healthcare, education or human services, or retail.
VOC video is a great way to help your audience members find answers to their questions, solve their problems, and get what they need if they’re having trouble with a trip, a trip they’re planning, or a product they’re buying. VOC video is also a great way to help your audience members connect with your brand and learn more about your organization.
Virtual and Augmented Reality (AR)
source: Google Images
Virtual and augmented reality are two more forms of content that are essentially replacing images as the driving force behind digital marketing campaigns. The fact of the matter is, both virtual and augmented reality are difficult to create. That is, they take a considerable amount of time to create, and they’re unlikely to be the most effective use of your digital marketing budget.
Virtual reality is a form of AR that relies on the use of software to create 3D environments and visuals for users. For example, you could create a VR environment for your business or product that allows your audience members to experience your brand and products from their own perspective and from the perspective of their own lifestyle.
Bottom line
There’s no doubt that the importance of content marketing has never been greater. But, there’s also no doubt that creating engaging, visually appealing, and user-friendly content will help you succeed. So, what are you waiting for? Start creating content that’s relevant, engaging, and helpful and you’ll be well on your way to success.