Developing a content marketing plan

Categories
content, Featured, Marketing

Content marketing is the idea of creating content-rich content that’s intended to attract and retain an audience online. Content marketing is a type of online promotion that can be used to market a brand or product via blogs, videos, images, podcasts, and more. Developing a content marketing plan is an essential task for anyone who […]

The psychology of content marketing

Categories
content, Featured, Marketing

Content marketing is a marketing technique that focuses on creating and publishing original, relevant content as an explicit marketing strategy. It’s a great way to build your brand and generate leads. The problem is that so many businesses are unsure of how to implement content marketing effectively or which specific tactics will work best for […]

Building a personal brand through content

Categories
content, Featured, Personal brand

In today’s digital world, your personal brand is no longer just about your professional image. It’s about the sum total of all your activities that demonstrate who you are and what you believe in. A personal brand is essentially a collection of content that shows your skills, abilities, and interests. In other words, it’s an […]

The importance of Mobile-First Marketing

Categories
Featured, Marketing, Mobile-First

Do you ever wonder why most ads are shown on mobile devices? It is not because people watch more videos on their phones. It is not because more users are using smartphones than desktop computers. It is because many of the world’s top brands have realized that mobile-first marketing is the future of digital marketing. […]

The role of Chatbots in Customer Service

Categories
AI, Customer Service, Featured

Customer service is one area that customers are increasingly turning to for answers. The introduction of chatbots and virtual assistants into our lives has made interacting with services easier than ever before. They’re able to take on a range of different tasks for users, ranging from ordering food or making reservations to answering questions about […]

The growth of E-commerce & its impact on traditional retail

Categories
E-commerce, Featured, traditional retail

E-commerce has been on the rise for years. Now, with the dawn of the age of virtual shopping malls like Amazon, it is becoming even more popular than ever. It reduces costs for customers by removing the need for physical stores and sales associates. This makes it an ideal solution for both big and small […]

The increasing importance of Influencer Marketing

Categories
Digital marketing, Featured, Influencer

With the growing digitalization of the marketing industry, social media has become a more crucial marketing channel than ever before. Social media has also become one of the most powerful ways to connect with your ideal audience and build trust as a brand. In addition to connecting with your target audience, social media allows you […]

Video Marketing and its role in conversions

Categories
content, Digital marketing, Featured

Digital marketing is an ever-evolving field. With new tools and tactics constantly emerging, it can feel like there’s always something new to learn about digital marketing. This is especially true when it comes to digital advertising. Thanks to the rise in social media and the shift toward online shopping, online ads have become more and […]

Personalization and Customer Data Privacy

Categories
Data Privacy, Featured, Personalization

Retailers have been rapidly investing in digital strategies to keep pace with changing customer demands. Because of this, more and more consumers are turning to their smartphones and other digital devices to make purchase decisions. However, these efforts can be complicated by the fact that many shoppers do not have a great deal of information […]