In the trend of social media, using classics like blog posting can be extremely beneficial for your brand. Yes, it may be unbelievable but a blog has many unsaid benefits over social media. Blogs have been a traditional method for not just promotion but also a means of expressiveness.
Today, we bring to you 12 reasons why you can use blog posting over social media for promotion. Each of these reasons will bring you clarity on why it’s not too late to choose blogs and increase your engagement.
Continue reading to find out more about blog posting ways and techniques for promoting your brand the right way.
12 reasons why you can use blog posting over social media for promotion
Detailed Content
While social media has restrictions for content size and duration, blog posts help create long-run content. The content has no restrictions or size limits when it comes to blogs. You can provide your audience with detailed explanations and establish better connections if you use blogs to promote your brand.
SEO Optimisation
With the magic of SEO optimisation, your brand can be promoted much better with blogs. Although social media has hashtags as a means of attraction, with thorough SEO checks, you can bring the ranking of your blog up and attract more audience for your brand. Also, Well-optimized blog posts can rank higher in search engine results, bringing in organic traffic over an extended period
Authority of blog posting
Source: Content-Cult
Consistency while blogs helps in establishing your brand as an authority in the respective niche it stands in. This authority comes with a collective factor associated with blogs. When you consistently publish new content, your audience knows when to expect updates. This keeps them engaged and encourages them to return for more. In competitive niches, regular posting can set you apart from others who update less frequently. It gives you an edge.
Content and Quality Checks
Blogging can help you keep a check on the quality of your content and the type of content you are putting out to the audience. These quality checks prove beneficial in the long run and help establish trust with the audience about the authenticity of the brand.
Audience Engagement
Social media is known to be engaging to the audience, but blogs on the other hand not only provide existing engagement but draw potential customer base too. Blogs also allow for more thoughtful and in-depth discussions with your audience through comments and feedback. Audience engagement is the biggest factor when it comes to the promotion of a brand.
Added monetization
The monetisation of your blog content can be done easily with methods such as affiliate marketing, ads, and partnerships. This allows you to promote your content along with monetising it. Monetisation is much easier on blogs than on social media, as blogs can be presented with ads but social media pages need to catch the attention of the advertiser separately.
Evergreen compared to social media
Social media content like reels are short-lived and don’t appear on the for you page after some time. On the other hand, blogs are evergreen and don’t go out of fashion as easily. If you use proper SEO, your blog is going to rank higher no matter how many times people search for it. So, it is always a better option to opt for blogs to have long-lived content.
Easier Target Audience
With blogs, you can post on your website knowing the kind of audience you are targeting and the kind of audience that would engage with your content. Whereas, on social media, there are a lot of people interested in various niches who visit your content. The risk of being reported or even blocked presents higher chances and can lower engagement.
Analysis of Traffic
Source: Content-Cult
You can gather detailed analytics on your blog’s performance, helping you make informed decisions for better promotion. Search engines favour websites that consistently update their content. This can lead to higher search engine rankings, making your blog more visible to a broader audience. By analyzing data, you can conduct A/B tests to optimize various elements of your blog, such as headlines, images, and calls to action. Analytics are dynamic. They allow you to adapt your strategies based on real-time data, ensuring that your promotional efforts stay relevant and effective.
Categorize the blog posting
When you put your blog posts into categories and sub-section them, it is much easier for the audience to search those blog posts and engage better with them. On social media, there is no such bifurcation and can often be confusing for the people looking for a specific piece of content or information.
Email listing and selected promotion
With blogs and newsletters, you have an option to have an email and subscription list. With emailing and subscription lists, people are informed about the happenings and events of the brand. This option is not available on social media and can pose a setback as people tend to forget the content that they even love.
Noise reduction and focus on blog
Social media has a greater number of distractions when it comes to promotion. Your product is not the only one being focused on and that makes it difficult for the attention span of the audience to be held. During blog posting, the person focuses on one thing at a time and can better understand the concept of your brand.
Conclusion
Although social media is a viable means of promotion, the blog is a better method and can get you guaranteed results if you do it the right way. Your blog can introduce the audience to engaging with your brand better and can boost an unprecedented rate of performance for you.