5 Reasons to Enable HTTPS on your Website - Content Cult UK

Information intelligence is a challenging topic for online customers and dealers everywhere. As businesses and internet consumers expect safety, web security is becoming more and more crucial. This blog post examines 5 reasons why your website should support HTTPS.

The most crucial action you can take to make your website secure is to use HTTPS. Your website gains more advantages as a result than you could have possibly envisioned. Beginners frequently commit the error of leaving HTTPS disabled on their websites. Everyone has now switched to HTTPS for security reasons.

What is HTTPS?

HTTPS is an abbreviation for Hypertext Transfer Protocol Secure, and the extra “s” denotes the security and safety features of your website. The “s” on the other hand stands for SSL – Secure Sockets Layer, which is a digital certificate that aids in providing strong encryption and a secure connection to your website.

Why HTTPS is Important?

HTTPS is critical for securing data and communication between the browser and your website. When a customer logs in, login information is exchanged between the browser and the website. Anyone with access to this data can easily steal it. But not if your website is secured with HTTPS. When HTTPS is enabled, the information transfer is encrypted, which means your data is safe.

5 Reasons why HTTPS should be enabled on your Website:

To begin, there are numerous reasons for enabling HTTPS on your website; however, we will only discuss a few of them here-

1. Safer for your Visitors

The data exchanged between the browser and the user is encrypted using HTTPS. In order to prevent “man in the middle” attacks, the SSL encryption layer blocks unauthorised users from intercepting and changing data that is being sent between the two. This should be avoided at all costs on websites that accept credit cards for online purchases, allow users to create accounts, and keep sensitive data.

Visitors to your website want to know that the information they are sending is secure. In the case of e-commerce sites, not having HTTPS enabled can have an impact on purchase decisions. Any data security issues can have a negative impact on your brand. With so many high-profile stories about data breaches in the news, visitors want to know that the information they are sending through your site is secure.

2. Search Visibility

Google strongly advises website owners to switch to the HTTPS protocol and has issued numerous updates in recent years to encourage them to do so. One of the most significant updates in 2014 was the announcement that HTTPS is now a ranking signal. This signal was very weak at first, but it is expected to grow stronger over time. Since 2015, Google has prioritized HTTPS URLs over HTTP URLs, even if they are not linked to.

By June 2016, Moz discovered that over 32% of page 1 Google results were using the HTTPS protocol, a significant increase since Google first announced it. As stated in the article, while this graph could indicate that Google updates are rewarding HTTPS websites, it could also indicate that Google announcements and recommendations are convincing more and more websites to make the switch.

3. Avoiding the “Not Secure’ Message

The primary reason for enabling HTTPS is to provide perceptible secure encryption for all internal and external data. Due to numerous false and phishing activities that occurred on numerous websites in the past, there has been a lot of criticism about giving credit card information online.

Now that Google has begun encouraging shoppers to use HTTPS, security alerts in Chrome 56 have been implemented to warn users that HTTP is “Not Secure.” Finally, HTTPS marking is required to run a tenable and attentive secured website on the search engine.

Google, on the other hand, is encouraging other store owners to use a secure connection known as HTTPS. Google is in the mood to call out businesses that are still ignoring the protection of their customer’s sensitive information, despite the fact that HTTPS can reduce the likelihood of man-in-the-middle attacks or surveillance techniques.

4. Essential for Google Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) technology enables pages to load instantly on mobile devices. Google will index mobile pages in 2017 because mobile devices now account for the majority of web traffic.

As a result, Google is likely to fetch search results based on the mobile pages of websites, as Google considers the load speed of a website to be a decisive factor in ranking a web page. To summarise, AMP-enabled websites are expected to rank significantly higher than non-AMP websites.

5 Reasons Why HTTPS Should Be Enabled on Your Website — HTTPS is required for AMP (Accelerated Mobile Pages) to provide a faster page loading experience. Because you cannot reap the benefits of AMP’s future without HTTPS, it is mandatory to have an SSL certificate to encrypt your mobile website traffic.

5. Better Referral data in Google Analytics

Another reason to switch is that you’ll see more data in Analytics, particularly in the Referral section. A Referral URL identifies the previous website visited by the user before clicking through to your website. This is important information to see because it can tell you more about where your direct traffic is coming from, which is critical for determining link-building success. However, if you have a lot of referral traffic that is only showing as Direct, switching to HTTPS may be the solution.

Bottom Line

Overall, HTTPS is highly recommended and advised to be safe and strong on the web, with result-generating SEO. Although it is a bit pricey, it is well worth the money! In the virtual world, nothing is more important than the safety and security of your data and information. Hope this blog on “5 Reasons Why HTTPS Should be Enabled on your Website” was helpful.